Today's interconnected world means that the way we communicate with association members has changed. Phones are no longer just for phone calls - our members communicating via social media, texts and app notifications on their mobile devices. Yet the need to distinguish the organization from the white noise of a thousand other daily demands for attention remains the same. Associations must continually strive to find ways of keeping members involved and feeling valuable, all while offering educational and industry resources. Here are some tips for communicating more effectively with members of your association. ..»
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